Blue Nile is an online jewelry store that specializes in engagement and wedding rings for ladies. While the brand sells its own designs made from diamonds, gold, silver, sapphires and pearls, customers also have the option to design their own jewelry. Blue Nile has received several industry awards and has been featured in notable publications such as Time Magazine and Forbes.
In this Blue Nile jewelry review, I will discuss the best sellers, customer reviews, promotions and more that make this jewelry company stand out.
Overview of Blue Nile
Blue Nile was born out of a need for a less complicated way to buy jewelry. Co-founder Mark Vadon was looking for an engagement ring and had not had a satisfactory experience finding the perfect ring. Together with his partner Ben Elowitz, he founded the online jewelry store Blue Nile in 1999 with the idea that buying jewelry online could be easier.
Blue Nile’s mission is to offer high-quality jewelry with detailed information and great customer service. The brand is considered so trustworthy that customers have even invited their jewelry experts to their wedding!
Highlights
- Customers can compare the price of diamonds from a competing company through Blue Nile’s Diamond Price Match Guarantee
- Customize engagement rings through the “Build Your Own Ring” feature on the website
- Ethically sourced diamonds[1]
- Free shipping
- Free lifetime guarantee
- Blue Nile’s Diamond Upgrade Program
Dewdrop Earrings with Thread

Sometimes it’s not the right day to wear sparkly and shiny gemstones. Finding something minimalist but not plain can often be a challenge. If you like simplicity and the alluring shine of silver, these Dew Drop Threader Earrings should definitely find their way into your checkout.
Amethyst bracelet in sterling silver

Purple is the color of royalty[2]. With this in mind, the sterling silver amethyst bracelet can add a touch of royalty to your wardrobe. With its tiny oval amethyst gemstones framed by a chivalrous sterling silver chain, this beauty is for those who like to be seen.
The amethyst model is a bestseller, but other gemstone designs such as blue topaz, garnet, peridot and a gorgeous multi-gemstone variation are also available for added fun.
This glittering bracelet attracts attention from afar with its stunning design. The sterling silver amethyst bracelet is guaranteed to get people talking. Class and elegance are even affordable in this case, as this style is discounted 30% off its original price of $145 to $101.50.
Blue Nile reviews: What do customers think?
In my research for this Blue Nile jewelry review, I found mixed customer experiences on the company’s website and on credible review sites.
On Blue Nile’s customer review page, there are positive reviews where customers comment on the good service, delivery and quality of the jewelry collection. “They were very clean and shiny. I love them? I would definitely shop with them again,” said Carol, who left a review at Blue Nile. Blue Nile receives a 90% rating out of 166,938 reviews on its website.
Blue Nile Promotions & Discounts
At the time of this review of Blue Nile jewelry, I found a few ways that customers can save money on the site. Recently, there has been a Blue Nile discount code where customers can enter FALL2020 to receive a 20% discount when they proceed to checkout.
Contact Blue Nile:
If you have any questions that I left out of my Blue Nile jewelry review, you can contact the company via:
Live Chat on their website
Phone: 1-800-242-2728
Email: service@bluenile.com