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Cinnamon Girl Makeup Is the Hailey Bieber–Approved Holiday Beauty Look

Warm, bronze make-up in earthy tones is perfect for late fall and early winter. When the temperatures drop, reddish-brown blush and golden bronzer help to warm and illuminate the face as if it were bathed in candlelight. Now comes the Cinnamon Girl make-up, a TikTok trend with bronzed cheeks, neutral eyeshadow, brown lip liner and maroon gloss.

The trend has been around for a while, but has recently gained renewed attention thanks to Hailey Bieber’s viral seal of approval. In a recent TikTok video, the Rhode founder recreated a full makeup look with brown and terracotta undertones, calling it “cinnamon girl 4ever.” If Bieber’s glazed donut nails are any indication of her support for the trend, it’s about to be everywhere. Find out how to recreate the look here.

Achieving the Cinnamon Girl Makeup Look

Naturally, Bieber preps her skin with Rhode’s Glazing Milk and Barrier Butter before lightly contouring with bronzer and Kosa’s Revealer Concealer. Next, she blends Dior Forever Skin Perfect Foundation Stick with more Glazing Milk before dabbing it all over her face. She applies concealer under the eyes, followed by a neutral bronze eyeshadow. For blush, Bieber uses two shades of Rhode Pocket Blush, a darker one on her temples and a lighter one on the apples of her cheeks. She also dabs a shade on her nose.

She brushes on her eyebrows, applies a coat of mascara and then adds highlighter and her signature painted-on freckles. For lips, Beiber uses two brown eyeliners and tops it all off with Rhode’s latest Cinnamon Roll Peptide Lip Tint, which is only fitting.

Another creator, taontm, whose video already has 1.4 million views, uses a few dabs of Refy concealer instead of foundation or tint. She contoured her face with Westman Atelier Face Trace Contour Stick and added color with Rhode Pocket Blush and Benefit Starlaa Rosy Bronze Blush. For her lips, she applied Glossier Lip Line in a brown shade, topped it off with a Fenty Beauty Gloss Bomb Stix and finished with two shades of Rhode Peptide Lip Treatment.

A Step-by-Step Guide to Cinnamon Girl Makeup

  1. Prepare the skin with a moisturizing serum and moisturizer.
  2. Dab bronzer onto the highest points of the cheekbones.
  3. Apply concealer under the cheekbones and in a v-shape in the center of the forehead.
  4. Apply a luminous tint to the entire face.
  5. Apply a terracotta-colored blush to the cheekbones and the bridge of the nose.
  6. Brush the eyebrows upwards with a non-sticky eyebrow wax or gel.
  7. Apply mascara.
  8. Apply highlighter to the bridge of the nose.
  9. Outline the lips with brown liner.
  10. Apply a brown lip color.

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